From Brief to Live Campaign in Minutes—Not Weeks
Pega introduced the Pega Customer Engagement Studio (CES), the agentic AI-powered conversational interface that transforms how marketing teams operate Customer Decision Hub.
Think of it as your marketing operations co-pilot. CES takes marketing briefs and turns them into governed, live 1:1 campaigns faster than ever before. AI-assisted workflows handle content generation, performance analysis, and compliance check while your teams focus on strategy and agents handle execution.
CES vs. 1:1 Operations Manager: Better Together
1:1 Operations Manager manages Actions and Treatments through traditional workflows. Customer Engagement Studio enhances that experience with AI-assisted, agentic workflows, and natural-language collaboration. It complements 1:1 Operations Manager—doesn’t replace it. Your governance, approvals, and audit trails remain intact, but now with conversational superpowers.
Why It Matters:
Speed to market – Turn strategic briefs into operational changes rapidly- Scale & relevance – Generate more treatments and actions without manual bottlenecks
- Built-in governance – Validations, approvals, and audit trails keep agentic execution under control
- Always-on learning – AI continuously surfaces performance gaps and optimization opportunities
Ready to Explore?
Documentation: Customer Engagement Studio Overview
Learn: Essentials of Customer Engagement Studio – Free self-paced module on Pega Academy
Watch: PegaWorld 2026 Demo – See CES in action during the mainstage presentation
What’s your use case? Share your thoughts on how CES could transform your CDH operations. Have questions? Let’s discuss in the conversations below! 