Is there a set of slides or spreadsheets detailing the Engagement model, the Empathy model, and how they map to Actions?
- Looking for how we determine the inputs
- How we configure these models
- How we connect the models
Where I am confused is
the documentation says the purpose is Retention, Servicing, and Nurturing.
- What about Lead Gen?
- What about Conversion?
- How do Empathy Actions relate to these purposes?
the documentation Says the empathy model is Eligibility, then Applicability, then Suitability, but it does not address how those relate to Relevance, Urgency, Preference, and how all of these relate to Retention, Servicing, Nurturing, Lead Gen and Conversion