CDH Community Event: Data Stewardship in the Real-Time Decisioning World

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Is your data what is needed or simply what you have available? In this session, Senior Consulting Manager Larry Haug and Principal Marketing Decisioning Business Consultant Denise Treuil discuss Pega delivery best practices related to data stewardship. They review the challenges of getting the right data at the right time to support your “In-the-moment re-decisioning" which is foundational for today’s best customer experiences They also explore the use of Insights versus raw data and the roles CDPs can play in supporting your Pega CDH application.

Video replay…

https://players.brightcove.net/1519050010001/default_default/index.html?videoId=6317658303112

Slide presentation with speaker notes (attached)

Find more CDH Community Events like this one

CDH Community Event - Data Stewardship in a Real-Time Decisioning World 2022-12-15.pdf (1.36 MB)

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Here is a link to the latest Pega CDH documentation that Larry mentioned during this event: Pegasystems Documentation

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Larry shared these Action Brief templates that several community members expressed interest in. Feel free to adapt for your own practice.

Linda

Pega Action Brief - Short Form.docx (77.2 KB)

Pega CDH Action Brief - Long Form.docx (27.5 KB)

Sample Pega CDH Action Catalog.xlsx (75.5 KB)