CFOs have a new problem: They can’t track AI usage.
A recent article shows why: MSN
- AI is now priced per token (usage)
- Costs are becoming unpredictable
- Only ~26% of companies have full visibility
Translation: AI spend is rising… but control isn’t.
The real issue? We’re measuring tokens, not business outcomes.
That’s exactly where Pega flips the model:
No token-based pricing
Flat, outcome-based pricing (per case)- Predictable cost + predictable outcomes
My take:
The AI winners won’t be those with the most usage. But those who can control cost + prove ROI