$500M. One month. On AI.
A company reportedly spent half a billion dollars on Claude — simply because no usage limits were in place.
This isn’t just a mistake. It’s a pattern:
→ Token-based pricing
→ Agentic AI = exponential usage
→ Costs scale faster than value
Even leaders like Microsoft and Uber are now questioning ROI.
This is where Pega is different.
At PegaWorld 2026:
No per-token pricing for workflows
Predictable cost per business outcome
AI reasoning shifted to design time (not runtime)
Bottom line:
AI shouldn’t charge you for “thinking harder.”
It should charge you for getting work done.
Article available here: MSN