Possible to use predictive and adaptive analytics at the same time?

General
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1

predictive and adaptive analytics are both used to predict customer behaviour, can we use them both? can we use them both at the same time?

2

Yes @FirdozK02, both can be used.

3

@TomVanDuist Any business use case that you want to explain? it will be very help full,

Thanks

4

@FirdozK02 Adaptive models are used to calculate the propensities for all available actions and treatments. Predictive models can be used for example to calculate a churn score for the customer and this could then be used in the arbitration, for example to exclude all other offers than retention offers. Predictive models might also produce a score for a product category, these scores can be used as predictor input to the adaptive models.