Multi-Brand Customer Engagement: A case study in Financial Services

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Join us for a webinar featuring a case study on multi-market customer engagement, showcasing the Pega CDH Multi-Brand real-time decisioning capability for a global bank. Learn how the bank harnessed AI-powered decisioning to deliver personalized, real-time interactions across diverse regions. We’ll delve into key challenges, including the operating model, capability delivery, and the transition to BAU. The session will also cover AI-driven personalization, cross-channel consistency, and the measurable impact on customer retention, engagement, and ROI. Gain actionable insights for enhancing customer engagement and driving success in today’s dynamic global landscape.

https://players.brightcove.net/1519050010001/default_default/index.html?videoId=6363980222112

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Multi-Brand Customer Engagement.pdf (1.71 MB)

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Hi @AnubhavSrivastava,

Thank you for sharing great presentation! We would like to understand how a multi-brand app (in a single Pega instance) is used in the context of Paid Media implementation and integration with CDP connectors like Tealium and Celebrus. It is important to note that the configurations for these integrations are significantly influenced by the PegaNBAM: Agents AccessGroup. As established, each PegaNBAM: Agents AccessGroup can only be associated with a single CDH implementation application.

Thanks,

Nanjundan Chinnasamy | DCS | 1:1 CE & Credit Risk