Getting business uplift when transitioning from traditional marketing to 1:1 Customer Engagement requires a combination of migration and transformation. In this session, Philip Mann, Business Excellence Director, 1:1 CE from Pegasystems and Shaun Emerson, Lead Decisioning Architect from Merkle discuss the mindset shift required to move to 1:1 implemented in NBA Designer.
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https://players.brightcove.net/1519050010001/default_default/index.html?videoId=6293797800001
View the presentation deck attached below
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Transitioning from Traditional Marketing to 121 Customer Engagement Final.pdf (1.38 MB)