Third party cookies are being phased out - nearly 50% gone in markets like the US and UK. As this approaches 100% with Chrome’s cookie deprecation it will be critical for our clients to find new ways to optimize their advertising spend. Third-party cookie dependent capabilities such ad retargeting and conversion tracking will no longer be available.
In this session, we discuss how Pega’s Paid Media Manager & CDH can drive the performance of our clients in $Bs of advertising by leveraging brands’ 1st party data & intelligence via Next-Best-Action and Customer Decision Hub.
Replay the video
https://players.brightcove.net/1519050010001/default_default/index.html?videoId=6305072593001
Download the presentation deck below (requires Login)
Find more CDH Community Events like this one
AI Driven Advertising in a Post Third-Party Cookie World.pdf (5.49 MB)