I built out a Marketing Campaign Blueprint in Pega around running a targeted account-based marketing campaign for a customer like FedEx, and it got me thinking about how we should be using Pega the same way we ask our customers to.
The blueprint covers the full campaign lifecycle from strategy and content creation through executive delivery and outcome analysis, all in one governed workflow instead of scattered across tools and email chains.
What excites me most is the tooling conversation this opens up. Pega isn’t replacing the creative stack, it’s orchestrating it. Think Canva, Microsoft 365, AI generated content, all flowing back into the campaign as tracked and managed assets.
If we’re telling customers to trust Pega with their most critical operations, we should be living that story ourselves. I’m curious if others are doing any additional marketing outside of what we just do as a company.